What is Local Area Marketing?
Attract new clients and boost your revenues.
Local Area Marketing, or “LAM” as is essentially any activity that you conduct in your “local” area to promote your business. Effective LAM can give you a real “edge” – help more people better understand the value you can bring, and make you stand out from the competition. Current statistics suggest that a majority of the people searching the web on their phones are looking for something local. According to a study shared by Search Engine Land, 50% of people go to the store or business they searched for within a day of that search. Additionally, 60% of people have made use of the information they found on local online ads and on a business’s website.
Don’t forget about PR! n2n Media drives a positive reputation through an effective PR strategy through our “Neighbours” magazines. If your business is doing great things in your neighbourhood then don’t forget to tell them about it! Have you had any interesting customers lately? Done any unusual jobs? Does your business support any major events currently happening in your area or beyond? Do you have a heartfelt story of success or have you overcome a battle to get where you are? n2n Media will publish them in the respective “Neighbours”magazine that you can effectively capitalise on any opportunity to positively promote your business through our neighbourhood magazine, to support your local neighbourhood and communicate with your customers, and you are more likely to be rewarded with a neighbourhood that will support your business in return.
